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marketing-analytics-pipeline
marketing-analytics-pipeline PublicEnd-to-end marketing analytics pipeline (dbt + DuckDB + Airflow) combining multi-touch attribution, predictive LTV (BG/NBD + Gamma-Gamma), and marketing mix modeling to reconcile channel performanc…
Jupyter Notebook 1
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noaa-ocean-data-pipeline
noaa-ocean-data-pipeline PublicA dbt + DuckDB pipeline that ingests NOAA tide and wind data via the CO-OPS API, transforming it through a bronze/silver/gold medallion architecture into marine condition metrics.
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online-retail-ltv-churn-medallion
online-retail-ltv-churn-medallion PublicCustomer lifetime value and churn analysis on the UCI Online Retail II dataset, using a DuckDB medallion pipeline (bronze/silver/gold) and BG/NBD + Gamma-Gamma models in Jupyter.
Jupyter Notebook
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